Tuesday, February 18, 2020

Can Advertisers Catch Your Attention Research Paper

Can Advertisers Catch Your Attention - Research Paper Example It will further explain why the advertisement did a good job in convincing the target market into taking action and suggest other ways the advertisers could get the target market’s attention. The Brand The anti-obesity theme in the â€Å"coming together† campaign by Coca-Cola is attention-catching as it touches on a sensitive issue in the American community and, indeed, worldwide. The corporate branding that runs for two minutes was well thought, planned and executed. Most consumers react favorably when advertisers communicate with them with respect and intelligence (Statt, 1977). It marked a strategic and successful shift from the traditional humorous and dreamy approach consumers have long associated with the brand. â€Å"Coming together† applies serious commentary to a similarly serious matter in America, and its authenticity is acknowledged and appreciated in the responses received from consumers. The advertisement shows that the brand is evolving with times, innovating constantly to meet the dynamic needs and wants of consumers. The Target Group The advertisement is designed to appeal to a diverse target group. Looking at it from the perspective of female consumers aged between 21 and 35, one appreciates the fact that the brand has tackled the menace of obesity in a sincere and straightforward manner. For male consumers in the same age bracket, they get a feeling that the brand cares for its consumers’ health in America and around the world. For consumers aged 50 and above, â€Å"coming together† shows, in a very educational way, that change can be achieved if all people work together, exhibiting a sense of corporate responsibility by the brand. The advertisement has the power to take a consumer through the process of creating awareness, imparting product knowledge and develop a liking that leads to purchase. Effectiveness of the Advertisement â€Å"Coming together† was effective in convincing the consumers to take action by using a theme that emphasizes sensible choices in a bid to meet calorie and nutritional needs of individuals. All stakeholders must collaborate to have workable solutions to the obesity problem. Awareness is created among consumers that all beverages and foods have a belonging in a sensible and balanced diet, accompanied by physical activity. The informative nature of the advertisement provides consumers with more options that facilitate informed decisions. The brands collaboration with the Center for Disease Control and Prevention and the Department of Health and Human Services shows the level of seriousness invested into bringing quality and healthy products for human consumption, which is easily an attraction to most consumers (Stuart, 2012). Alternative Way for Advertisers to get Attention Another way advertisers could get consumers’ attention would be to segment the market and target different groups through different media. For example, the older generation i s known to have a preference for the print media. Therefore, advertisements in the real estate or stock markets would generally reach them through newspapers or magazines. On the other hand, the younger generation spends a considerable amount of their time online, therefore, web based advertisements can easily get their attention. A survey showed that 42 percent of college students in America watch TV or listen to radio online

Monday, February 3, 2020

PH Indicators Lab Report Example | Topics and Well Written Essays - 1250 words

PH Indicators - Lab Report Example Maintaining the pH is critical in any industrial processes employing enzymes. A few examples would be papain from the leaves and unripe fruit of the pawpaw (Carica papaya) has been used to tenderise meats. Amylase is used in starch hydrolysis. Now gluco-amylase functions at pH 4.5 whereas fungal amylase at pH 5.5. Lactose hydrolysis is carried out by lactase for Aspergillus niger and A.oryzae at pH optima (pH 4.5-6.0 and 3.0-4.0, respectively) .. 6.698970004 Useful range for the indicator: 8.69- 10.69 Indicator: Alizarin Yellow Test Tube Color After Adding the Indicator [OH-] pOH pH 1 red 0.05 12.69897 2 orange 0.005 11.69897 3 yellow 0.0005 10.69897 4 yellow 0.00005 9.698970004 5 yellow 0.000005 8.698970004 6 yellow 0.0000005 7.698970004 7 yellow 0.00000005 6.698970004 Useful range for the indicator: 10.69-12.69 Indicator: Red Cabbage extract Test Tube Color After Adding the Indicator [OH-] pOH pH 1 green-blue 0.05 12.69897 2 aqua blue 0.005 11.69897 3 aqua blue 0.0005 10.69897 4 sky blue 0.00005 9.698970004 5 Dark blue 0.000005 8.698970004 6 Violet 0.0000005 7.698970004 7 Pink 0.00000005 6.698970004 Useful range for the indicator: 6.69-8.89 Which indicator is the best to use for observing pH changes: near pH = 7 : Bromothymol Blue, Red Cabbage Extract near pH = 8 : Red Cabbage Extract near pH = 10 : Phenolphthalein near pH = 12 : Alizarin Yellow 1. Locate an industry, occupation, industrial process, etc., where pH is critical to success. Ans: Enzymes are biocatalysts which carry out biochemical reactions at rigid conditions of temperature and pH. Enzymes are used in multiple areas in Pharmaceutical, biotech and food industries where it is critical to maintain the pH of the process for optimal functioning of the enzymes. Maintaining the pH is critical in any industrial processes employing enzymes. A few examples would be papain from the leaves and unripe fruit of the pawpaw (Carica papaya) has been used to tenderise meats. Amylase is used in starch hydrolysis. Now gluco-amylase functions at pH 4.5 whereas fungal amylase at pH 5.5. Lactose hydrolysis is carried out by lactase for Aspergillus niger and A.oryzae at pH optima (pH 4.5-6.0 and 3.0-4.0, respectively) 2. Is